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Marketing & Sales for Interior Designers

EP 211 | Marketing & Sales for Interior Designers with Dave Lorenzo

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Why do so many talented interior designers struggle to market themselves confidently?

In this episode, Kimberley Seldon is joined by Dave Lorenzo to reframe sales and marketing as acts of service rather than self-promotion.

If you genuinely help clients solve problems and improve their lives, then talking about your services isn’t pushy—it’s necessary. Dave shares practical strategies for attracting ideal clients, building referral relationships, and positioning yourself so the right people can actually find you.

If marketing feels uncomfortable or inconsistent, this episode will help you approach it with more confidence and clarity.

What you’ll learn in this episode:

• Why working with ideal clients strengthens confidence and satisfaction
• How to reconnect with the value you provide as a designer
• Why targeting the right clients and collaborators matters more than volume
• How referral relationships help grow a stronger pipeline
• The importance of following up after networking and introduction meetings
• Why visibility and promotion are essential for business growth
• How instructional videos educate both clients and referral partners
• Why video testimonials build credibility and trust

DESIGN INTERVENTION

You’re better than you think you are. Remember your best project moments, not just the worst.

 

ABOUT DAVID LORENZO

David Lorenzo is a sales expert, business strategy consultant, and author who has built five successful businesses during the past 25 years. Some of his most impressive ventures include taking a corporate housing company from start-up to over $50 million in annual revenue and leading a professional services firm from start-up to over $250 million in revenue.

As the founder of The Dave Lorenzo Company, Dave focuses on helping company executives develop high-impact, growth strategy that increases revenue, deepens relationships, and builds lifelong client loyalty. He is a world-class sales expert known for his proprietary 60 Second Sales System. Dave delivers business strategy and sales briefings to executives in the boardroom and large audiences in the arena. These events are more than feel-good motivational speeches. They are fast-paced interactive experiences designed to inject new productive thinking and behavior into your company. During the past decade Dave has worked with numerous Fortune 500 companies including Pfizer, Marriott, Textron, and IBM. He is on a mission to help turn his client’s curious prospects into valuable clients with an unshakable, lifelong loyalty to their business.

www.davelorenzo.com

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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.

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