EP 207 | Raising Your Standards in Interior Design with Christine Julian
What happens when you stop waiting to feel ready and start making bold decisions in your business?
In this episode, Kimberley Seldon is joined by Christine Julian to discuss how raising standards, narrowing focus, and trusting proven advice transformed her interior design business into a more profitable and sustainable company.
Many designers hesitate to make significant changes because they fear losing opportunities or upsetting clients. Christine shares how setting stronger boundaries and operating with greater intentionality actually strengthened her business and improved project quality.
If you’ve been thinking about raising your standards, increasing your fees, or refining your ideal client, this episode will give you the confidence to move forward.
What you’ll learn in this episode:
• Why intentional client questions lead to better project outcomes
• How narrowing your focus increases profitability and clarity
• Why setting project minimums helps clients self-select appropriately
• How smaller teams can sometimes improve efficiency and communication
• Why sharing your experience builds credibility and client trust
• How bold changes create stronger, healthier businesses
• Why you don’t need to “feel ready” before making important decisions
Design Intervention
Embody your clients. Take time to understand the type of people they are so you can put yourself in their shoes each step of the way. Design specifically for them with your expertise and experience combined.
About Christine Julian
A savvy, innovative designer, Christine Julian is passionate about two things family and wellness. Christine has made it her personal mission to spark joy in the lives of every client she works with. As a mother of 3 children under 7 years of age, including a set of boy-girl twins, Christine is energetic and applies her personal experience to her projects.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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