EP 187 | Copywriting Tips for Interior Designers with Margot Austin and Hillary Smyth
Are your words working as hard as your interior design portfolio?
In this episode, Kimberley Seldon is joined by Margot Austin and Hillary Smyth to discuss how strong copywriting helps interior designers attract ideal clients, strengthen their brand, and stand out in a crowded marketplace.
Beautiful photography may capture attention, but compelling copy helps build trust, communicate expertise, and create emotional connection. From website copy and social media captions to project descriptions and media features, thoughtful writing plays a critical role in interior design marketing and business growth.
In this episode, we learn:
• Why direct, simple language creates stronger communication and engagement
• How short sentences and present tense improve readability and clarity
• Why using too many adjectives can weaken your message
• How consistent words and phrases help strengthen your interior design brand
• Why lighthearted writing works better than overly casual or juvenile messaging
• How leading with the main point captures attention more effectively
• Why tailoring your writing style to each platform improves marketing results
• How strategic copywriting helps interior designers attract ideal clients and establish authority
About Margot Austin & Hilary Smyth
AustinSmyth Communications is a boutique marketing agency founded in early 2019 by design communications veterans Margot Austin and Hilary Smyth. The firm helps a select group of designers, artisans and design trade businesses grow and thrive by helping define and advance their brand profile. Through PR, written and visual communications and content strategy AustinSmyth opens doors to new opportunities for clients.
Margot Austin is an interiors stylist, writer and social media insider. With a resume that includes senior roles at major media brands Canadian Living, Style at Home and House & Home, Margot is an expert at crafting compelling interior design stories for print of digital platforms.
Hilary Smyth is passionate about promoting good design and the people who create it. Harnessing skills built during 20 years at House & Home Media and subsequently as PR Manager for HomeSense Canada, Hilary brings a solid grounding in strategy, writing, project management and photo shoot production to clients seeking to build profile.
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Legal Disclosure | This podcast is for educational purposes only and provides general business advice for interior designers and design professionals. It is not intended as individual legal, accounting, or professional guidance. Kimberley Seldon and Business of Design® make no guarantees regarding accuracy and are not liable for how information is used. Strategies shared may not apply to every situation—listeners should seek qualified legal, financial, or professional advice before making business decisions. References and resources mentioned may change over time.
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