BUSINESS OF DESIGN®
✨ 4-Week Project Initiation Bootcamp
From Inquiry to Retainer — Implement the Systems That Protect Your Time, Authority and Profit ✅
👉 This four-week intensive program helps you implement a complete Project Initiation Process — from pre-qualifying and selling consultations to presenting contracts with authority and securing retainers that protect your time and cash flow.
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You're talented.
You're experienced.
You care deeply about your clients.
But:
👉 You’re spending time on calls that go nowhere.
👉 You’re explaining your fees defensively.
👉 You’re doing “meet and greets.”
👉 You’re unclear how much to charge for a retainer.
👉 You are losing your shirt with flat fees.
👉 You’re chasing money.
👉 Your contract isn't doing the heavy lifting it should; protecting you and setting clear boundaries.
Here’s the truth:
The way a project starts is usually how it ends.
If projects feel chaotic, underpaid, or stressful — the problem isn’t execution.
It’s initiation.
The Fix: Implement the BOD™ Systems That Professional Interior Designers Use
In this 4-Week Intensive, you will learn and implement the exact step-by-step process to:
- Sell consultations confidently and profitably
- Qualify clients with precision
- Present a clear, no-nonsense contract with authority
- Secure retainers and flat fees that protect your cash flow
- Launch projects like a professional firm
- Dramatically increase profitability
This is not theory.
This is operational. ✅
✨ By the end of four weeks, your client intake and project launch process will run like clockwork.
DETAILS:
Program runs June 1 to June 26, 2026 (4 weeks)
Live sessions take place on Thursdays, 12pm to 2pm EST
Weekly pre-session videos every Monday
Office hours and email spot coaching included.
What You'll Build
Over four weeks, you will create a complete Project Initiation Process:
Pre-Qualify → Qualify → Inquiry → Consultation → Contract → Retainer or Flat Fee → Project Shaped, Launched, and Solid
No more winging it.
No more negotiating from weakness.
No more financial exposure.
No more imposter syndrome.
Here's what you can expect each week 👇
WEEK 1
Pre-Qualifying & Qualifying
You’ll install a structured intake system that filters out the wrong clients early and positions your consultation as a paid, professional first step — not a free meeting.
You’ll walk away with:
- A clear consultation positioning strategy
- A qualification framework that protects your time
- A defined intake process you can repeat confidently
- Measurable metrics to track conversion performance
WEEK 2
The Consultation
You’ll transform your consultation into a structured, high-value working session that establishes authority, defines scope, and naturally leads into the next phase of the project.
You’ll walk away with:
- A repeatable consultation structure
- A documented scope-development framework
- A professional meeting protocol
- A confident transition to securing a signed contract
WEEK 3
The Contract
You’ll elevate your contract from a formality to a leadership tool — clarifying expectations, strengthening authority, and eliminating ambiguity before work begins.
You’ll walk away with:
- Simplified, professional language and structure for your contract
- Clear billing and communication standards
- A policy framework that protects boundaries and builds client trust
- A consistent contract presentation method that reinforces authority and gets a yes
WEEK 4
The Retainer, The Flat Fee
You’ll implement a financial structure that stabilizes cash flow, protects profit, and ensures projects launch with strength instead of financial exposure.
You’ll walk away with:
- A strategic retainer or flat fee model
- A defined minimum policy
- A protective billing structure
- A repeatable financial launch protocol
How this Program Works
Each week follows a simple rhythm designed for action and accountability:
MONDAYS
Video Training
(Watch On Your Own)
Each week begins with video training you’ll watch in advance.
You’ll learn:
- The system we’re focusing on
- Key concepts and frameworks
- The exact structure and templates you’ll implement
👉 Come to the live session prepared to apply—not just learn.
TUESDAYS & FRIDAYS
Office Hours
(11am-12pm EST)
Optional drop-in sessions for extra support.
Use these sessions to:
- Ask questions
- Get feedback
- Work through real situations in your business
👉 Your first session (Tuesday, June 2) will include a Welcome Orientation to walk you through what to expect.
THURSDAYS
LIVE Coaching
(12-2pm EST)
This is where the real work happens.
Each session is a hands-on working session where you will:
- Build your systems in real time
- Refine your scripts and processes
- Get coaching and feedback
- Stay accountable to implementation
👉 These are not lectures—they’re guided work sessions.
YOUR INSTRUCTOR
KIMBERLEY SELDON
Founder, Advocate in Chief
Business of Design®
Kimberley Seldon founded her design firm over 3 decades ago and gained her industry knowledge through consistently satisfying clients, streamlining business systems, improving staff retention and growing profitability.
In 2004, Kimberley launched Business of Design®—an online learning platform for independent designers around the world. Today, BOD™ is a beacon of hope and the best resource for interior design professionals looking to satisfy clients and run profitable, successful interior design firms.
To Kimberley, the successful design professional’s formula is: 80% business and 20% creativity. That’s the sweet spot that lets you love your job again.
Who This Program Is For
The BOD™ 4-Week Project Initiation Bootcamp is for design professionals who 👇
✅ Are busy — but not consistently, wildly profitable
✅ Feel uncomfortable talking about money
✅ Want higher-level clients and better projects
✅ Are tired of dead-end leads
✅ Are ready to operate like a professional firm
✅ Need consistent intake systems
✅ Need a contract that does the heavy lifting — protecting you, setting clear boundaries and disincentivizing negotiations
✅ Want to implement the BOD™15 by fast-tracking Steps 1 & 2
👉 If you’re ready to stop playing defence and start leading your projects from day one — the BOD™ Project Initiation Bootcamp is for you.
What Happens When You Implement The BOD™ Systems
When your Project Initiation Process is correct:
➡️ Consultations convert at higher rates
➡️ Clients respect your policies
➡️ Projects run more smoothly
➡️ Sizeable retainers and flat fees feel natural to ask for
— not awkward
➡️ Cash flow stabilizes
➡️ Project scope increases
➡️ You stop chasing money
➡️ You feel calm and confident before the projects start
And most importantly:
Projects end well — because they started well.
The End Result
At the end of 4 weeks, you will have:
✔ A consultation selling system
✔ A qualifying framework
✔ A structured consultation process
✔ A confident contract presentation method
✔ A financially protective retainer or flat fee strategy
✔ A repeatable Project Launch Protocol for you and your team
You will launch projects like a BOD™ BOSS.
DETAILS:
Program runs June 1 to June 26, 2026 (4 weeks)
Live sessions take place on Thursdays, 12pm to 2pm EST
Weekly pre-session videos every Monday
Office hours and email spot coaching included.
