BUSINESS OF DESIGN®
4-Week Project Initiation Bootcamp
From Inquiry to Retainer — Implement the BOD™ Systems That Protect Your Time, Authority and Profit ✅
Join the priority waitlist and be the first to know when doors open. Plus, get early access to registration.
Program starts June 1, 2026.
You're talented.
You're experienced.
You care deeply about your clients.
But:
👉 You’re spending time on calls that go nowhere.
👉 You’re explaining your fees defensively.
👉 You’re doing “meet and greets.”
👉 You’re unclear how much to charge for a retainer.
👉 You are losing your shirt with flat fees.
👉 You’re chasing money.
👉 Your contract isn't doing the heavy lifting it should; protecting you and setting clear boundaries.
Here’s the truth:
The way a project starts is usually how it ends.
If projects feel chaotic, underpaid, or stressful — the problem isn’t execution.
It’s initiation.
The Fix: Implement the BOD™ Systems That Professional Interior Designers Use
In this 4-Week Intensive, you will learn and implement the exact step-by-step process to:
- Sell consultations confidently and profitably
- Qualify clients with precision
- Present a clear, no-nonsense contract with authority
- Secure retainers and flat fees that protect your cash flow
- Launch projects like a professional firm
- Dramatically increase profitability
This is not theory.
This is operational. ✅
✨ By the end of four weeks, your client intake and project launch process will run like clockwork.
What You'll Build
Over four weeks, you will create a complete Project Initiation Process:
Pre-Qualify → Qualify → Inquiry → Consultation → Contract → Retainer or Flat Fee → Project Shaped, Launched, and Solid
No more winging it.
No more negotiating from weakness.
No more financial exposure.
No more imposter syndrome.
Here's what you can expect each week 👇
WEEK 1
Pre-Qualifying & Qualifying
You’ll install a structured intake system that filters out the wrong clients early and positions your consultation as a paid, professional first step — not a free meeting.
You’ll walk away with:
- A clear consultation positioning strategy
- A qualification framework that protects your time
- A defined intake process you can repeat confidently
- Measurable metrics to track conversion performance
WEEK 2
The Consultation
You’ll transform your consultation into a structured, high-value working session that establishes authority, defines scope, and naturally leads into the next phase of the project.
You’ll walk away with:
- A repeatable consultation structure
- A documented scope-development framework
- A professional meeting protocol
- A confident transition to securing a signed contract
WEEK 3
The Contract
You’ll elevate your contract from a formality to a leadership tool — clarifying expectations, strengthening authority, and eliminating ambiguity before work begins.
You’ll walk away with:
- Simplified, professional language and structure for your contract
- Clear billing and communication standards
- A policy framework that protects boundaries and builds client trust
- A consistent contract presentation method that reinforces authority and gets a yes
WEEK 4
The Retainer, The Flat Fee
You’ll implement a financial structure that stabilizes cash flow, protects profit, and ensures projects launch with strength instead of financial exposure.
You’ll walk away with:
- A strategic retainer or flat fee model
- A defined minimum policy
- A protective billing structure
- A repeatable financial launch protocol
YOUR INSTRUCTOR
KIMBERLEY SELDON
Founder, Advocate in Chief
Business of Design®
Kimberley Seldon founded her design firm over 3 decades ago and gained her industry knowledge through consistently satisfying clients, streamlining business systems, improving staff retention and growing profitability.
In 2004, Kimberley launched Business of Design®—an online learning platform for independent designers around the world. Today, BOD™ is a beacon of hope and the best resource for interior design professionals looking to satisfy clients and run profitable, successful interior design firms.
To Kimberley, the successful design professional’s formula is: 80% business and 20% creativity. That’s the sweet spot that lets you love your job again.
Who This Program Is For
The BOD™ 4-Week Project Initiation Bootcamp is for design professionals who 👇
✅ Are busy — but not consistently, wildly profitable
✅ Feel uncomfortable talking about money
✅ Want higher-level clients and better projects
✅ Are tired of dead-end leads
✅ Are ready to operate like a professional firm
✅ Need consistent intake systems
✅ Need a contract that does the heavy lifting — protecting you, setting clear boundaries and disincentivizing negotiations
✅ Want to implement the BOD™15 by fast-tracking Steps 1 & 2
👉 If you’re ready to stop playing defence and start leading your projects from day one — the BOD™ Project Initiation Bootcamp is for you.
What Happens When You Implement The BOD™ Systems
When your Project Initiation Process is correct:
➡️ Consultations convert at higher rates
➡️ Clients respect your policies
➡️ Projects run more smoothly
➡️ Sizeable retainers and flat fees feel natural to ask for
— not awkward
➡️ Cash flow stabilizes
➡️ Project scope increases
➡️ You stop chasing money
➡️ You feel calm and confident before the projects start
And most importantly:
Projects end well — because they started well.
The End Result
At the end of 4 weeks, you will have:
✔ A consultation selling system
✔ A qualifying framework
✔ A structured consultation process
✔ A confident contract presentation method
✔ A financially protective retainer or flat fee strategy
✔ A repeatable Project Launch Protocol for you and your team
You will launch projects like a BOD™ BOSS.
Join the Waitlist
Be the first to know when doors open.
Plus, get early access registration.
Program starts June 1, 2026.
